About Me
I elevate brands and product experiences by understanding user needs, sparking innovation, and crafting intuitive, data-informed solutions. Through research, prototyping, and storytelling, I create visually compelling designs that prioritize usability, clarity, and impact.
My work is grounded in a deep understanding of user behavior. I bring together user research, data, behavioral insights, design patterns, and business goals to guide decisions and shape experiences that resonate on both functional and emotional levels. I focus on transforming complex systems into intuitive, scalable experiences that evolve in response to user needs.
As the design process continues to shift, I actively explore and adopt new tools and technologies as part of how I think, create, and build. I see this evolution not as a replacement for design fundamentals, but as an opportunity to enhance them, enabling more adaptive, responsive, and continuously improving experiences while staying rooted in a deep understanding of human needs.
As a growth-oriented leader, I thrive in environments that nurture idea generation and collaborative problem-solving. I enjoy working with cross-functional teams to achieve a common vision, emphasizing strong design principles and user needs. I embrace challenges with curiosity and intention, continuously learning and sharing knowledge with those around me.
I’m passionate about creating impactful user experiences that balance innovation, functionality, and accessibility. My work centers on product design, user experience, and brand direction, focusing on platform UX, scalable design systems, and adaptive, intelligent experiences across enterprise and consumer environments, including emerging AI-driven products and workflows.
I’ve had the privilege of working with leading brands including Adobe, Apple, American Airlines, American Express, Bank of America, Delta Air Lines, Dolby Laboratories, LG Electronics, PayPal, ServiceNow, SoundCloud, The Economist, Victoria’s Secret, Wells Fargo, and more, delivering thoughtful, high-quality design solutions both directly and through agency partnerships.
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Work
Experience
Miris
Leading end-to-end product design at Miris—a platform empowering creators and developers to build immersive 3D, AR, and motion experiences by crafting scalable interfaces that bring spatial and interactive storytelling to life. Leveraging interaction design, motion graphics, and emerging 3D/AR technologies to drive innovation and create user-centered experiences.
Design Director, Product
Oct 2025 - Present
Senior Product Designer
Mar 2025– Oct 2025 • 8 months
(Remote)
Sirris Design
Freelance
Nov 2024 – Present
Lake Tahoe, CA
(Remote)
An experience design consultancy offering full-stack UI/UX, social media, and branding services for large and small businesses, start-ups, and design agencies. Design and development of apps, websites, content, and scalable design systems, that align business goals with innovation, usability, and accessibility.
Dolby Laboratories
Senior Product Designer
Jul 2023 - Mar 2025 • 1.9 years
Product Designer
Jul 2021 - Jul 2023 • 2 years
4 years
San Francisco, CA
(Remote)
Worked directly with product leadership, marketing, and global engineering teams to define strategy and design vision, empowering SaaS partners and developers to create customized streaming, video, and media solutions using Dolby's proprietary APIs and SDKs.
Leadership: Mentored and led design team, enabling personal growth and optimizing impact.
Collaboration: Partnered with global teams to align design with business goals and user needs.
Design System: Built design system from scratch, unifying product and marketing, increasing design and engineering productivity by 52% (Web, iOS, and Android).
Research: Conducted primary and secondary user research activities with internal stakeholders and end-users for requirement and roadmap validation, concept valuation, and usability testing.
Onboarding: Improved onboarding through usability testing, increasing traffic by 11% and registrations by 17%.
Dashboard: Simplified UX flows, resulting in a 22% conversion rate increase and 2K daily check-ins.
Product Features: Led design strategy and execution for 10+ core features – Music Mastering, Live Events, Watch with Others, Stream Monitor, aligning business goals with user needs from inception to launch.
Apps: Directed UI/UX for streaming and media consumer apps, delivering 12+ mobile, web, and TV apps showcased in the Apple and Google Play stores, highlighting SDK use cases.
SoundCloud: Led UI/UX Music Mastering app SoundCloud integration, enhancing sound quality for creators.
Dolby On: Refined design and user experience for award-winning music recording and livestream app.
Digitas
Senior Experience Designer
Nov 2020 - Jun 2021 • 1 year
Boston, MA
(Remote)
Collaborated with UX team to design innovative digital experiences across various platforms.
Gortex: Contributed to the UI/UX e-commerce website redesign, optimizing checkout flow, increasing checkout rates by 43%, and reducing cart abandonment by 26%.
Kellogg’s: Leveraged research to improve Kellogg’s Rewards Program mobile app, driving a 21% increase in user enrollment.
Roam Robotics
Lead Product Designer
May 2019 - Nov 2020 • 2 years
San Francisco, CA
(Remote)
Drove strategy, scaled UI/UX, visual design, and branding for the entire product.
Direction: Led redesign of brand and product website.
Usability: Integrated qualitative and quantitative data from user research, beta testing, customer support, and analytics for a data-driven discovery approach.
Launch: Shipped product from concept in 6 months.
Conductor
Lead Product Designer
Mar 2017 - May 2019 • 2.5 years
Oakland, CA
(Remote)
Led product design initiatives at a fast-growing startup.
Insights: Identified and assessed market, business, and partnership opportunities.
Design: Created intuitive and visually compelling designs and prototypes, driving a greater UX.
Design System: Developed brand style guide and design system.
Apple
Crafted visual design concepts for product and mobile store apps across multiple projects.
Usability: Streamlined interactions, improving usability across Apple Store products and mobile app.
UX Deliverables: Developed wireframes, high-fidelity designs, and prototypes.
Senior Art Director
Jun 2014 - Jun 2015 • 1 year
Cupertino, CA
Epsilon
Associate Creative Director
Jun 2015 - Dec 2016 • 1.5 years
Senior Art Director
Jan 2013 - Jun 2015 • 2.5 years
4 years
San Francisco, CA
Collaborated with UX team to create innovative digital experiences for leading brands and enterprises, spanning multiple platforms and emerging technologies.
Leadership: Managed team of 7 talented designers, guiding professional growth and skill development.
New Business: Led design team to secure new business by winning "pitch work" for Delta Airlines, Wells Fargo, American Express, Cooley Law, Hitachi, Service Now, and JCPenney.
Delta Airlines: Oversaw award-winning website redesign, branding, and marketing initiatives for Delta's employee reward program, "Uplift,” resulting in 2x enrollment, 10x card acquisition, and $6B in revenue growth following the program's relaunch in 2015.
IDEO
Collaborated with UX team to create innovative digital experiences for leading brands and enterprises, spanning multiple platforms and emerging technologies.
Insights: Identified and assessed market, business, and partnership opportunities.
Design: Created intuitive and visually compelling designs and prototypes, driving a greater UX.
Design System: Developed brand style guide and design system.
Senior Art Director
Jun 2011 - Jan 2013 • 1.5 years
Palo Alto, CA
Tools
Design Applications
Figma + Figma Make
Webflow
Adobe Suite
Framer
Collaboration + Systems Thinking
Figma Jam
Confluence
Google Suite
JIRA
Notion
Slack
Storybook
Zeroheight
Research + Insights
Full Story
Google Analytics
Hotjar
Maze
User Testing
Project Management + Collaboration
ChatGPT
Claude + Claude Code
Relume
UX Pilot
Uizard
Google Stitch
Midjourney
Skills
UX + Research Methods
User Experience Design
Human-Centered Design
Accessibility
Information Architecture
Journey Mapping
User Flows
Personas
User Research + Analysis
Usability Testing
Behavioral Insights
Data-Informed Design
Product Strategy
Product Strategy + Discovery
Product Audit
Business Analysis
Experimentation + Optimization
UX Writing
Storytelling
Design + Product Systems
Product Design
Platform UX
Interaction Design
Design Systems
Component Libraries
Pattern Libraries
Scalable Systems Thinking
Prototyping
Wireframing
App Design
Dashboard + Data Visualization Design
Design Direction
Brand + Identity Systems
Visual Design
Style Guides
AI + Emerging Workflows
AI-Driven Product Design
Intelligent + Adaptive Experiences
Generative Design Workflows
Prompt-Driven Design
Rapid Concept Exploration
Design Automation
Data + Insights
Analytics Interpretation
Data-Informed Decision Making
A/B Testing + Experimentation
User Behavior Analysis
Performance Metrics
Insight Synthesis
Collaboration + Leadership
Cross-Functional Collaboration
Design Leadership
Team Mentorship
Stakeholder Alignment
Systems Thinking
Strategic Vision
Workshop Facilitation
Design Critique
Knowledge Sharing
Experience + Partnerships
Products + Technology
Apple
Conductor
Dolby Laboratories
Miris
Roam Robotics
Design Agencies
Blast Radius
Digitas + Publicis Modem
Dolby
Epsilon
IDEO
Organic
Solution Set
The Buddy Group
Questus
Brands
Adobe
American Airlines
American Express
Amgen
Apple
Astral Shoes
Breast Cancer Research Foundation
Bank of America
Blue Shield of California
Blue Trails + Oceanic Scales
Celebrity Cruises
Conductor Tech
Cooley Law
Delta Airlines
Dreyer's Ice Cream
Duke University
Estee Lauder
Flowerhouse Cannabis
Flylow Gear
Glissade Snowboards
Gore-Tex
Hitachi Data Systems
Horizon Organic
Jamba Juice
JCPenney
Kelley Blue Book
Kelloggs
LeapFrog
LG Electronics
Lorien Powers Jewelry
Macy's
Medicine Box
PayPal
Ring Central
SAP
Service now
Sweet Protection
Tahoe Regional Planning Agency
The Economist
UBS
United Airlines
Victoria's Secret
Virgin Airlines
Vizio
VMware Software
Wells Fargo Bank
Zinio Books
Based in Lake Tahoe, California, I’m drawn to the rugged beauty of the mountains—finding solace in the wilderness where nature offers a counterbalance to a world of distraction, and movement becomes meditation.
Originally from Fairfax, Virginia, just outside Washington, D.C., I was drawn to California and the West Coast after graduating from Rochester Institute of Technology in New York. I spent many years in San Francisco, immersed in its vibrant culture, dynamic electronic music scene, and thriving art community.
Over time, my obsession with snowboarding and wide-open landscapes drew me to Lake Tahoe, where I spent years moving between city life and the mountains. In that contrast, I found clarity, growth, and a deeper sense of connection. What began as a seasonal rhythm evolved into a clear direction, a deliberate choice to live in the mountains full-time.
That connection shapes how I spend my time, trail running, mountain biking, backpacking, or snowboarding. I’m drawn to remote landscapes where few have ventured, spending as much time outside as possible and feeling deeply connected to the wilderness. The solitude grounds me in the present, offering a rare opportunity to disconnect and recharge.
During the winter seasons, I’m a PSIA/AASI Level II certified snowboard instructor. I enjoy working with people of all backgrounds, helping them progress from their first turns to more advanced terrain. Teaching offers a meaningful contrast to my work in technology, grounding me in human connection, hands-on learning, and the confidence that builds moment by moment.
Art is deeply woven into my life, expressed through illustration and photography, capturing moments and landscapes that move me. Music is a constant source of inspiration, especially electronic music, where rhythm and sound transcend language and create a shared human experience. My love of travel, exploring new cultures, and connecting through both language and music continues to inspire how I see the world and shape my creative work.
Product Design • UI/UX • Interaction Design • Human Centered Designer • Leadership + Team Management • Design Direction • Design Strategy
Product Design • UI/UX • Interaction Design • Human Centered Designer • Leadership + Team Management • Design Direction • Design Strategy
Recommendations
Some thoughtful words from incredible colleagues I've had the privilege of working with in the past. See more recommendations on LinkedIn.
Justin Stokman
Staff Software Engineer @ Dolby
“I had the pleasure of working alongside Theresa at Dolby for over three years, where she consistently impressed me with her exceptional skills as a product designer. What sets Theresa apart is not just her creative vision and meticulous attention to detail, but also her collaborative spirit, especially when interfacing with the engineering team.
Theresa possesses a unique ability to blend user-centric design with practical implementation considerations, making her a favorite among engineers. She receives feedback with an open mind and always uses it constructively to enhance the final product. Her contributions have had a lasting impact on our projects, making them not only visually appealing but also technically sound. Anyone looking for a talented and cooperative designer who can bridge the gap between design and engineering would benefit immensely from working with Theresa.”
Nikhil Parijaat
Director of Engineering @ Dolby
“I had the pleasure of working with Theresa on multiple web and mobile projects. I was impressed with how Theresa gathered feedback on requirements for UI/UX from stakeholders and converted them to top-notch designs in short timeframes. She demonstrated expertise in both wireframing and prototyping as well as in creative product UI definition. I worked with her on both mobile and web-responsive application projects. She is well versed in agile development methodologies so she always sought feedback, iterating and pushing the boundaries of design innovation. In multiple projects we worked together, she worked with cross-geo teams effectively.”
Arthur Yung
Senior Product Manager @ Dolby
“I valued Theresa's UX insight on the many projects we worked on together over the past year. Theresa led UX for my projects and brought positive teamwork that helped our team focus on our customers. For example, Theresa initiated remote collaboration using Figma Jam for the team to generate user workflows that brought clarity to what we were building.
Theresa also created well-organized designs that enabled our dev team to quickly iterate. Theresa's passion for UX design shone through with her attention to detail spotting UX inconsistencies and advocating for the best user experience. I highly recommend Theresa as an impactful team member.”
Amy Gehling
Senior Growth Manager @ Dolby
“Theresa is a terrific designer as she brings a deep knowledge of design and research to each of her projects, thoroughly considering the user and the best experience that combines the business goals with the user's goals.
Beyond her design acumen, I have found Theresa to be a great teammate, always willing to collaborate, listen to others' feedback, and keep a sense of calm during busy sprints. She is a great asset to any team!”
Serene Lewis Lyles
Senior Director @ Epsilon
“Theresa is a copywriter's dream partner. She's collaborative, professional, and at the top of her design game. She also has developed a rare skill among designers: she can articulate the vision to junior staff in a way that allows them to create designs that meet the client's needs, reflect their ethos, and stay true to the brand.”
Tony Glorioso
VP, Experience Design @ Epsilon
“Theresa has been the foundation of our design team at SolutionSet and Epsilon. Her strategic vision allows her to see end business goals, her compassion enables a deep understanding of users, and her raw talent delivers breathtaking design products. Theresa's dedication, professionalism, authenticity, and world-class design aesthetic make her well-liked and highly requested across client teams. Ultimately, Theresa is just totally awesome all around, and I'm incredibly fortunate to have worked with her at Epsilon.”